Series Archive: What’s Wrong with the American Home?
The High-Performance Home vision
After more than two years of quiet work, we are launching a bold new vision.
The High-Performance Home.
It’s the launch of a movement—a platform for rethinking how we build, how we live, and how we define quality in the places we call home.
The High-Performance Home (HPH) is more than a brand.
It’s a system.
It’s a platform.
It’s a standard—for homes, for builders, and for the future of our industry.
In this series, I begin telling that story.
What’s Wrong with the American Home?
10 truths we’ve avoided—and one solution that changes everything.
We’ve accepted too little for too long.
In a country as wealthy and innovative as the United States, our homes should be healthier, more durable, more adaptable—and more inspiring.
But they’re not.
We’ve settled for mediocrity disguised as modernity.
We’ve built to code, not to purpose.
We’ve created systems that reward speed—not stewardship, care, or long-term value.
This series isn’t about nostalgia. It’s about responsibility.
It’s about reclaiming construction as a craft, a system, and a service to human life.
It’s about naming what’s broken—and finally building what’s possible.
Why This Series, and Why Now
For the past two years, I’ve been immersed in rethinking residential construction from the inside out.
I’ve tested components. Built systems. Talked to trades. Rethought how we manage labor. And challenged every assumption about what makes a home high-performing—not just on paper, but in real life.
Now, that work is ready to meet the world.
The High-Performance Home isn’t just a new idea. It’s a new standard.
One rooted in transparency, coordination, performance—and care.
This is more than home improvement.
It’s industry improvement.
And this series is where the conversation begins.
What to Expect
Over the past 10 days, I have shared this series, and our vision. Each release names a core failure in the way we build—and shows how HPH offers a smarter, stronger way forward.
Here’s what was shared:
The Illusion of Progress – When surface-level upgrades hide deeper failures
Planned Obsolescence Has a ZIP Code – Why your home is aging too fast
The Lie of Customization – How "pick everything" leads to dysfunction
Labor Is the Bottleneck – The hidden workforce crisis
Homeowners Don’t Know What They’re Buying – The failure of transparency
The Performance Gap Is Real – What’s promised vs. what’s delivered
Builders Build What Sells, Not What Works – How incentives shape poor outcomes
The Retrofit Trap – Why we’re spending billions to fix what should have been done right
We Forgot the Human Being – How houses stopped supporting real life
Toward a New Standard – Introducing HPH as the platform for what’s next
Join the Movement
This isn’t just a series. It’s a call to elevate how we think about homes—and how we build them.
Elevate home™.
If you’re a homeowner who believes quality should be visible and measurable…
If you’re a trade partner tired of rework and disconnection…
If you’re a builder who still believes in doing it right…
If you believe housing can be better—and must be—
Join the movement.
Explore the new site.
See what makes HPH different.
And help us raise the standard—for everyone.
👉 Visit the our site and join us.
The High-Performance Home is live.
Let’s build what’s been missing.
What Comes Next? The STRe™ Era Begins
We spent ten posts dismantling the illusion of the American home—exposing the shortcuts, the silos, and the surface-level thinking. Now, we turn our attention to those who can’t afford to fake it.
Because in short-term rentals, performance matters.
Starting Monday, we launch a new 12-part series:
“STRe™: Powered by The High-Performance Home.”
It’s built for those turning hospitality into a real business—Short-Term Rental Entrepreneurs (STRe) who care about design, durability, and distinction.
This isn’t another Airbnb course.
It’s a full-spectrum operating system for STRs that perform—backed by the same principles and systems that power The High-Performance Home.
If you’re ready to Elevate Your Edge™,
you’ll want to read every word.
Predictably, it would seem to follow that expectations will be a challenge, particularly from those who doubt HPH will actually deliver on its promises. Perfection cannot be the standard but will be expected by many. How do we manage this?